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Traditionally, real estate has been viewed as a sales industry. But
perceptions are changing. Agents around the country are coming to
believe that the key to real estate success is service – not sales. Competition and technology now give customers almost unlimited choices,
so agents are having to work harder and spend more to win listings.
They’re discovering that business success comes from repeat business
and word-of-mouth.
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers? I bet you said “Yes”. But are you sure you listed benefits? If you’ll
bear with me for another 10 seconds, I’d like to test out a theory on
you.
Do many of us realize that we are working an unpaid part time job for
the grocery stores and some home appliance stores? We are ringing up
our own goods, are not getting any price discount for doing so and are
saving these retailers money. Each self-serve lane contains two to three self-serve scanners.
Retailers have an average of two to four self-serve lanes. Retailers
are saving each store an average of four to eight cashiers’ salaries
per store. One attendant is assigned to these self-service machines.
Hypothetically, if stores are paying full time cashiers $7 per hour,
they are now saving $14,000 annually in wage expenses for each cashier
that they do not have to hire. Multiplied by four to eight cashiers,
each store saves $56,000 to $112,000 per year on wage expenses. This
simple calculation does not even count other benefits that companies
pay to their cashiers, such as healthcare, vacation pay, sick pay,
401(k), pension benefits and tuition assistance.
As a customer of any service or product - how do you feel when your
Email is ignored, your voice mail message is never answered, and you
don’t get any feedback or concern, at all, from customer service? We
all feel the same – nobody likes to be ignored. The shame of all this
is that customer service is getting worse on a global scale.
Having to deal with angry and upset customers is by far one of the
worst responsibilities we must face on a day to day basis in the world
of sales and business. However, this responsibility, like so many others we must face on a daily basis, just comes with the territory.
Over promising is a problem only when you under deliver. There are a
number of ways that you can overdeliver to your customers or prospects,
and as a result create a win-win situation for you both. They will be
provided with some additional value, while you will be upgrading your
learning around a particular issue, adding another product or service
to your business, or even increasing the mastery level of your craft.
Resistance has to do with putting up blocks that prevent us from doing,
being, or accomplishing what we want for our business. There are many
reasons for feeling resistance including fear of new things or change,
fear of failure or success or even fear of not being perfect.
One
unhappy customer can tell the world about inferior service while very
few happy customers tell a single person. Having a rock solid customer
service policy can help you deal with all aspects of your customer's
requests. This policy should cover basic areas of a customer service
program, which will help you to develop a positive relationship with
all of your customers.
As a customer, I know what it's like to be on the customers side of the
counter. You want to turn over your hard earned money for goods or
services. You are then confronted with attitude, rudeness and utter
disregard for just how hard you have worked for your dollar. Either the
service is slow and the quality of the goods are poor, or worse the
company you are patronizing rigidly enforces poor policies for handling
customer issues.
The preamble to the United States Constitution begins, ‘we, the
people.’ I feel strongly that we, the people, are what make the
difference in life, both personally and professionally.
“Thank you for calling XYZ Company. Your call is important to us but
not important enough for us to answer it. Please hold for eternity or
leave a message and a representative will contact you as soon as it is
convenient for us.” If you’ve ever used the telephone to contact a business you can relate
to the frustration that can result from voice mail or automated
answering services. Undoubtedly, when they first became “the way to do
business” it was extremely annoying; however, times are changing, folks
are automating and imprudent business practices such as this are
gaining acceptance (or at least tolerance).
Statistics consistently reinforce that the biggest challenge in today’s
contact center environment is agent training. Turnover continues to be
high; new hire costs are on the rise—I’ve seen anywhere from $6500 to
$10,000 quoted per agent! At the same time, losing customers because of
bad call experiences negatively impacts your bottom line. What can you
do? How do you justify the training expenditure?
If you’ve been in business very long, you’ve likely heard it all! You
know, the irate customer who is going to sue you over the nineteen
dollar product that they claim is bogus; the one that’s going to “shut
your business down” because they conjure up in their minds that you
might have breeched your privacy policy, or the one that takes complete
advantage of your money-back guaranty. My favorite has to be the one
that calls and screams vulgarities into the phone for apparently no
reason.
What kind of image do you present when marketing your products? Are you
professional and well organized or does your store/site/whatever
scream, "sloppy!," to those who matter the most: your customers? Let's
see how one leading retailer is winning the sales war, but losing an
important battle: store organization.
Customers are now in charge. Thanks to the growth of the Web, it is
easier than ever to comparison shop and switch from one business to
another with the click of a mouse. However, research has found that in
the online market, customers yearn for trustworthiness more than ever.
You probably won't have been in business too long before you get your
first complaint. It just can't help but happen: low-end customers pay
nothing and expect the Earth, while high-end ones pay a lot but expect
an inhuman effort in return. You just can't please all of the people
all of the time, even if you run yourself ragged trying -- there will
always be someone who's not happy with what you've done. So what can
you do about it? Don't Be Rude or Dismissive.
According to customer service studies by marketing gurus of the world,
here are the following qualities, which must be present in your life
and your business in order to develop raving fan customers who are not
just satisfied but completely loyal to you over the long haul.
If you are having a technical issue with your computer, and you need
assistance, your best bet is to call your manufacturers technical
support line. In most cases, technical support is part of the package
when you first purchased your computer. If, for some reason, you are
unable to use your computer manufacturers help desk services, here are
a few free help desk sites on the Internet.
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