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A few days ago, I heard about this fellow who had sold a web site and
business on eBay for a fabulous sum of money. More than that, he is
still running extremely successful online businesses, which are adding
to his considerable wealth, every minute of the day. Now, if like me,
you’ve built the web sites, made sure that the search engines find them
– and then still only make a modest living online, there’s surely
something to learn from this guy’s approach. So, I bought the eBook
that he wrote and, although it’s only a small book, it has some great
advice.
Frederick W. Smith attended Yale University and wrote a paper on the
concept of overnight package delivery. Smith’s professor did not agree
with his futuristic possibility and only gave Smith a C for the paper. How many times have we let someone’s opinion dissuade us from doing
what we want to do? How many times have we given our power away by
letting one person’s opinion stop us from achieving our goals? Smith
did not let his college professor stop him. After he was honorably
discharged from the Marine Corps, Smith implemented his overnight
package delivery service in 1971. The name of his business was Federal
Express.
Learn how entrepreneurs are taking advantage of ebooks as the next big online opportunity.
Most home business opportunities are overdone and oversaturated. With
most home based business opportunities that are promoted in magazine
and websites the options are all the same; start a day care center,
become a personal shopper, site at home and stuff enveloped and so on.
While a dedicated person can make income, and sometimes great incomes,
from such ideas, the market can only handle so many work at home
personal shoppers. Ebooks however, are in a market that is only just
starting to see entrepreneurial interest. Ebook authors are starting to
be called ‘info entrepreneurs”. They compile high quality information
or write their own fiction ebooks and sell them online. Some people are
able to secure very comfortable full time careers from this, and yes,
they do it 100% from their own home.
Abstract:
In discussing entrepreneurship, it often aids understanding when we
begin by agreeing on exactly what the word means to us. Beyond the
dictionary version, there are considerations that can determine how our
venture is viewed by others.
What if you've taken the time to create a marketing plan but now you're
so busy servicing your current clients that you're having a hard time
keeping on track with your plan? Is it okay to set the plan aside for awhile? After all you've got
enough business to keep you busy. And, you're not sure you could handle
additional clients right now anyway.
How well do you know your customers? What is the primary reason your customers or clients come to you? Or
purchase your product or service? What is the Number One problem you
solve for them? Do you know? Are you certain? If you don't, your
marketing could be missing the mark, and you could be missing out on
sales.
If you own your own business, you're probably innundated with
advertising and marketing opportunities and salespeople. You probably
get asked to sponsor events and donate to organizations. Maybe you've
even been hit up by the premium company trying to get you to buy pens
with your company name on them.
Ouch . . . sounds pretty drastic I know, but . . . If you've been in business for any length of time, you've no doubt been
faced with the question, "Should I dump this marketing program or
should I wait a little longer for it to start producing results?"
You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?" Well, a year ago I might have agreed with you. But not anymore. What changed? I did! And boy am I glad I did.
If you're like me, you've had plenty of experience with BAD customer
service. Just think about the last time you had a bad experience with a
product or a service. Perhaps the product or service did not live up to the sales pitch.
Maybe the company was unresponsive to your calls or emails. Maybe they
did not do what they said they were going to do. Or they gave you the
run-around when you called to report a problem or ask a question.
Starting and managing a successful small business takes time, energy,
money and a HUGE commitment. But the payoff can also be HUGE, in terms
of personal accomplishment, satisfaction, happiness, and M0NEY! So just
how committed are you?
Most marketing experts will tell you that you need select a niche or a
target audience. That you can't just market to "whoever is paying
attention" and be successful. Why is that? Think about it this way: if you are having a conversation
with a total stranger, how do you know what to talk about? Unless you
are able to find some common ground, the conversation will probably be
short-lived.
If you are thinking of setting up a small business yet you are still
unsure of what you exactly want to do or are scared to death of not
being able to generate good business, then you must try looking into
these franchise opportunities and choose the right one that will suit
your taste and budget. An important factor to take in consideration is
your ability to actually run your chosen franchise opportunity
efficiently and successfully.
Did
you ever wonder what the secrets are of the successful people in the
world? The Great M’s top the chart as some of the reasons. They are Mentoring, Masterminding, Marketing and Motivation. Discover why and what you can do.
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