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Know your customer, know your customer, know your customer. Three very
important rules of business. But let me ask you this: How well do your
customers know YOU? Sam Walton, founder of Wal-Mart, asked himself this important question
several decades ago. His answer: employee nametags. So, he rolled out
an initiative that required all of his employees to wear badges, the
purpose of which was to “help the customers get to know the people they
bought from.”
When selling a product or giving a sales presentation, you always want
to convey a positive, upbeat attitude at all times. This will send a
crystal clear message to your audience that you believe in the product
you sell, and that they should also.
Depending on what you sell, it is not always easy to get your point
across, so it is very important to paint a picture with your words to
give your customer a visual of your product, or a visual of themselves
using your product.
One of the most important skills a doctor can posses, is that of a bed
side manner. In the same sense, it is important that sales people
posses the same type of skill, to be able to put their customer at ease.
We all know the expression “you only get one chance to make a first
impression,” well it holds true when it comes to presenting your
product to your customer. For starters, the last thing you want to do when a customer walks into
your office is present the first product that pops into your head.
When we make a sale, or take one step closer to meeting our goal, we
are overcome with a felling of achievement which motivates us to sell
more. I’m sure that anybody who is reading this article has been in the
situation where they may have been given unobtainable goals from one of
their bosses, sales manager’s, or some higher up somewhere in the
company.
After you go through a sales session with a customer, wether you sell
them a product or not, follow up with them. Otherwise, your time was
all but wasted.
Baseball
players use stats to tell the story of their season and their career.
Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen.
Those stats are cited by commentators during the game, sports reporters
after the game and they are featured on the backs of baseball cards to
they tell the story of the player's career. Those of us in business could learn a thing or two from baseball
players about using stats to size-up our careers and experience.
When a customer walks into your office, you want to make sure they feel
welcome, you want to treat your customer as though they are a piece of
gold, and not as a statistic. Have you ever been standing in a line, and when it comes to your turn to be waited on, the sales associate yells out “next?”
I have always been interested in computers, but in the beginning, I
would not venture any further than to the software end of learning.
However, learning only the software side, and knowing nothing about the
hardware side, can open you up to some costly times at the shop.
We all know the feeling of going out to make our cold calls, only to be
shot down by the person at the front desk who looks at us as nothing
more than a solicitor.
These front desk people would be otherwise known as the gate keepers.
If you are considering investing your hard earned money with a mortgage
lead company, or you are switching lead companies because you have gone
through the pain of seeing your money go down the drain, here is a good
place to begin.
The Internet has changed how people do their business. Even small
business owners are able to reach global market inexpensively nowadays,
selling anything from apparel, collectibles, to computer software,
service and coaching.
The
core of every business is sales. Many of the strategies to increase
sales offline are applicable online, but not all of them. On the
Internet, everybody can effort to fail fast and learn from it. Better
still, after years of testing and tracking what works online, people
can just learn from other people's experience and cut the learning
curve tremendously.
Coaches
and Consultants feel tempted to start consulting when a potential
customer calls. It’s a natural tendency because we are good
problem-solvers and want to showcase our competentability. Next time
someone shows interest in your coaching or consulting practice, ask
questions to uncover if they actually are your ideal, committed client
and to discover the challenges they have that you can solve – DON’T TRY
TO SOLVE these challenges at this time. Read on to learn what to do
instead....
You've got an e-book. Now you need to sell and deliver it.
Well, you've finished writing and editing your e-book, so now it's time
to sell it. And when you sell it, you have to get it to your readers as
quickly as possible.
Efficient lead management is the cornerstone to good sales. Without
some sort of lead management system, keeping track of follow-up calls,
meetings, and details relating to prospective clients can be nearly
impossible. With proper lead management tools, all the information you
will ever need to convert prospects into clients will be at your finger
tips.
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