Lance Armstrong bracelets, the yellow rubber wrist bands inscribed with
the motto LiveStrong, are tangible parts of champion American cyclist
Lance Armstrong’s legacy. Diagnosed with testicular cancer on October
2, 1996, Armstrong battled with the disease and didn’t let it get in
the way of his will to wear the yellow jersey once again to compete in
the Tour de France cycling tournament. In partnership with sports
apparel firm Nike, he started selling his Lance Armstrong bracelets for
a dollar apiece, with the profits going to the Lance Armstrong
Foundation to fund cancer research.
It is not so surprising to find that the Lance Armstrong bracelets have
become a cultural phenomenon. Aside from being very affordable, people
feel they are contributing to a worthy cause by buying and wearing the
yellow bracelets. Add this to the fact that the wrist band is not
difficult to wear as a fashion accessory. It goes along well with
almost any attire: from your regular jeans-and-shirt attire to preppy
to sports outfits. School children and teenagers think it is hip to be
seen wearing one, and it doesn’t make a huge dent in their allowance to
buy it. Professional athletes have been seen wearing them at sports
events. Even corporate executives in power suits have taken to wearing
these Lance Armstrong bracelets.
Made from rubber, it is similar to other cause-related bracelets that
have emerged over the past years, such as those for breast cancer and
diabetes. Many Americans collect these wrist bands, including the Lance
Armstrong bracelets, because aside from being fashion-friendly and easy
to wear, they have philanthropic and social significance.
Why yellow? This color is especially significant to Lance Armstrong.
Aside from imparting feelings of warmth and optimism, yellow is the
color of the jersey that the leading Tour de France cyclist is given to
wear, and which he has worn to victory numerous times. The yellow Lance
Armstrong bracelets are his standard bearers in his fight against
cancer, and they bear witness to the things that have given his life
new meaning.
Since ancient times, women and men have worn one form of jewelry or
another as a way of expressing some sentiment, feeling or as a symbol.
The Lance Armstrong 'Live Strong' bracelet is a modern version of an
age old tradition; jewelry as a symbol of hope, courage and support of
a worthy cause.
Sam Serio is an Internet Marketer, musician and a writer on the subject
of jewelry and gemstones. For more information on jewelry and
gemstones, we cordially invite you to visit www.morninglightjewelry.com
to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without
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