For those that have put in the time and effort to build up a business,
they really need to understand the value of maintaining those hard won
clients. There are many situations that may leave a business owner
scratching his head and wondering which client gifts are the most
appropriate, if any at all. The same can be said for valued employees
as well.
In order to maintain friendly, but professional boundaries it is good
practice to think about what is and what is not appropriate when
choosing client gifts. You really should put some thought into what
gift is appropriate for what person. For example, you may think that
the bottles of wine that you bought are the perfect thank-you presents,
but these client gifts are not for everyone. That individual that you
give them to me not drink alcohol, or worse yet may have a substance
abuse problem. That could get pretty dicey. Another thing to consider
is the customer’s background. Not everyone celebrates the same holiday
and some may not appreciate receiving client gifts for holidays they do
not recognize. If you're not sure what a particular client or employee
celebrated, then you may want to stay in the middle-of-the-road envy as
neutral as you possibly can.
I worked for an agency that provides services to families who have
autistic children. Since the child is the actual consumer, I had to be
extra careful not to overstep professional boundaries by buying
expensive client gifts for the children I worked with. That wasn't an
easy task at all because your first instinct is to do everything you
can and to be as generous as possible to the kids. But it is always
recommended that client is our inexpensive and appropriate.
Some customers are difficult to please and you may not find any present
that they will enjoy. My sister bought an optical illusion puzzle for
one of her customers. Believe it or not that individual actually called
my sister and berated her because he didn't have time to be wasting a
foolish puzzles. That was way over the top on his part, in my opinion,
but I just wanted to be known that that can and does happen. He
interpreted the gift as an insinuation that he wastes time and does no
real work. That's why it's really important that they client gifts are
appropriate and at the same time appealing.
Some of the most valuable employees are secretaries. I always make it
my business to include the secretaries when I'm giving client gifts.
Remember, the Secretary is the gateway to the boss and usually has the
bosses ear. If I have a relationship with a business, I always make
sure to include the secretary in the client gifts because she is one of
the most important contact people in the company. It is good practice
to send a greeting card or flowers on Secretary’s Day.
It's pretty simple just make sure that you have a pretty good idea of
who your client is before buying presents. Keep it clean and simple and
keep it professional. That's always a good policy. Even if you are able
to have a comfortable lunch with a customer and even if you can
exchange a few jokes, you really are better off keeping our
relationship is that of business and that should always be reflected in
the client gifts that you give.
