What's so cool about interactive TV? It puts you in (almost) total
control of your viewing experience. You can the change camera angles on
sports events, games and order food. In its broadest sense - promoted
by the interactive industry - interactive TV is anything that allows
consumers to have more control over their televisions such as video on
demand to watch your favorite movies whenever you want.
Lean Back & Relax - Interactive TV
You sit at your computer all day that gives you a stiff neck.
Interactive TV is a "lean back" or should we say "lay back" and relax
viewing experience. Ever wonder what makes Interactive television work?
Software, what else? The interactive elements are controlled by the
set-top box on your TV set for Interactive capabilities like
T-commerce, tickers, overlays, games, email, news, etc.
Clouds in my coffee - Interactive TV
While Interactive TV has the potential as a staple in the offerings of
cable TV operators, there are some hurdles to overcome on the way to
Interactive TV heaven. For example, interoperability is major issue
related the set-top boxes on your television. They control which
Interactive TV programs you watch and shut out other cable TV
operators. The advantage of complete interoperability is to own one
set-top box that let's you see all the Interactive TV shows.
Consumer Viewing Habits - Interactive TV
In its broadest sense - the one promoted by the interactive industry -
Interactive TV includes anything that allows consumers to have more
control over their televisions. Video on demand, for example, lets
users order up movies whenever they want, rather than wait for set
start times. In the general sense, Interactive TV can mean any kind of
interaction with the TV,
whether through program guides, video on demand and more.
Changing Viewing Habits - Interactive TV
Interactive TV has changed viewer habits by giving them more control
over their television set. viewing day and night. These can include
games, shopping applications, tickets, weather reports and the like.
Digital video recorders are also considered interactive TV. They
digitally record shows and may be programmed to select programs you
might like to watch…. Imagine that! Your TV set now chooses shows for
you to watch based on your viewing habits. What will they think of next?
