Pens are used by almost everybody, from
students, professionals, housewives, company executives and virtually
in any type of job. Therefore making a promotional pen that contains
the company logo, a product name, a company design and any marketing
idea that a company wants the public to see is definitely effective. It
reminds your customer of your company each time the pen is used.
Promotional pens could be used as low-cost promo at the point of sale
or as a better-quality promo pen a consumer will keep and use everyday.
Promotional pens are perfect giveaways for corporate events,
launchings, tradeshows, exhibits and other marketing activities.
The business of making promotional pens is very challenging. It should
answer the very question a prospective client will ask you. “Why would
we choose your company to make promotional pens for us?” or “What makes
you different from others who are also into promotional pen business?”
Likewise, if you are part of a company that is looking for potential
suppliers of promotional pens, you should be very careful in choosing
one.
The goal should always be to develop a promotional pen that will meet or even exceed the client’s expectations.
Here are some tips that draw a line between a promotional pen that
brings more profits to a company and a promotional pen that could lose
sales for the company.
1. Quality
The promotional pen that you create can make or break a company. When
your pen breaks easily and loses ink easily, that reflects the quality
of products or services of the company it represents.
The product development of these pens should make use of
state-of-the-art technologies. It should have a quality control system
that assures that there will be no promotional pen below quality
standard that should be delivered to a client.
The quality and quantity of the pen produced always depends on the
budget allotted by a client. A supplier should always give the clients
the best for what suits their budget.
2. Planning
Making a promotional pen should be carefully planned. This includes
precisely knowing what the needs of the clients are and defining a
product that meets those needs. You should know the target market of
the promotional pens. If these pens are for students, you can make them
useful by adding red, blue and black ink buttons in each pen. Are these
promotional pens for a company’s sales force? Then, the pen should
reflect the company logo, colors and should reflect elegance and class
to impress the company’s clients.
There should be constant communication and monitoring throughout the planning process between the company and the client.
Client Needs
Adaptation to constant changes in clients’ needs should be very
important. A promotional pen company should continually look for new
designs and features that marketing companies are looking for. It
should be a never ending process to improve your product.
Product Manufacturing
Workers are a key part of production. Every order is a custom order,
therefore the employees should be very much aware of their personal
responsibility for product quality and take pride in producing them.
There should be constant productivity and quality trainings to maximize
the skills of the workers and the potential of the company’s equipments
and resources. The morale of workers should be high to reflect high
quality products. There should be an effective mode and system of
communication between the management and the workers to address various
problems of the workers.
Types of products
A potential client will always be impressed if you can offer a wide variety of pens.
Examples of which are:
Ball point pens, Biodegradable Pens, Executive Pens, Fibre Tip Pens,
Fineliner Pens, Fisher Space Pens, Fountain Pens, Gel Pens, Laser Pens,
Mechanical Pencils, Multi Function Pens, Pen Sets, Pen and Pencil Sets,
Pen Refills, Recycled Pens, Retractable Pens, Security Pens, Souvenir
Pens, Stationery Pens, Twist Action Pens, and lots more.
Product Improvement
In making custom-made promotional pens, research and development is
vital in making a company better than the competitors. There should
always be new features, techniques, innovations that you can offer a
client. New design, a different color, shape, engraving or even a
special type of ink can easily give your company a client’s nod of
approval.
Integrity and Professionalism
Two of the most important traits in any business relationship are
integrity and professionalism. You should always keep your word to a
client and be prompt in their deadlines. Make sure you deliver what
they want and when they want it.
The key to marketing your promotional pen business is to make your customer happy and for sure your endeavor will be a success.
