Does
color really matter? You bet it does. Colors evoke meaning and emotion.
Find out what the color of your logo says about your business.
And not only your logo, but also your website,
your brochure, your business cards and any of your marketing materials
for that matter.
Yes, colors do matter
They communicate feelings and emotions. They represent ideas and
thoughts. So before you create a logo or any other piece of marketing
make sure you select the right colors to communicate a personality that
accurately represents you and your business.
Following are some generally accepted principles of color and the
emotions they evoke. Keep them in mind when selecting colors to
represent your business.
White/Silver: purity, truthfulness, faith, contemporary, refined, wealth
Black: seriousness, distinctiveness, boldness, power, sophistication
Blue: authority, dignity, security, faithfulness, heritage, trust
Brown/Gold: history, utility, earthiness, richness, tradition, conservative
Gray/Silver: somberness, authority, practicality, corporate mentality
Green: tranquility, health, freshness, stability, appetite
Orange: fun, cheeriness, warm exuberance, appetite, speed
Pink: femininity, innocence, softness, health, youth
Purple: sophistication, spirituality, wealth, royalty, youth, mystery
Red: aggressiveness, passion, strength, vitality, fear, speed, appetite
Yellow: youth, positive feelings, sunshine, refinement, caution, appetite
So NOW you know why my logo is green, blue and orange: freshness,
authority and fun! It's a combination I felt communicated the
experienced yet inviting, fresh approach to marketing that
10stepmarketing represents. To see my logo, and learn how you can get a
great logo at a great price, visit
http://www.10stepmarketing.com/greatlogo.htm
(C) 2005 Debbie LaChusa
