There is a new form of advertising that is
taking off and from the new coverage it is getting it may be the next
biggest thing since PPC. Currently webmasters spend huge amounts of
money to get web visitors via banner ads, popup ads, and pay per click
ads. The newest mode of attracting traffic is called Pixel Advertising.
The basic premise is that people buy pixels on a web page that link
back to their web site. The pixels form images that develop into a
mosaic that can become a pop culture piece of art. Kind of like the
cigar wrapper art. The end result is a web page that gets good traffic
with a link back to their site, which drives visitors, which drives
sales.
Driving this new medium is the notion that pay per click costs too
much... If you had 10 clicks a day at 10 cents each, in one year it
would cost you $365! Take that out 5 years and you are talking about
over $1800! The reality is that often clicks cost a lot more than 10
cents each which translates to a whole lot more money. People have been
reported paying more than $50 a click.
Pixel ads are a single purchase and last for years. It is not uncommon
to see people offering their space for 5 to 10 years. With a good
quality image, it could return more visitors to your web site than pay
per click at a huge savings. Spaces are most commonly sold in 10 by 10
pixel blocks at 25 cents per pixel up to over a dollar a pixel. (100
pixel total in a block). Most sell in the 10px by 10px minimum format
since this is logically the smallest usable space. All the blocks
bought commonly must form a square or rectangle.
Pixel advertising is just in it’s infancy. It is still too early to
tell there it may lead, but for as little as they cost, the pixel ads
are probably money well spent. It is after all a drop in the bucket
from an advertising costs standpoint. At the least, it will add to the
collection of inbound links that all sites need to be successful.
