Leaflet is a way of showing your ideas as well as emotions in terms of
words, pictures and then graphics. The way you present your ideas in
the leaflet will determine or will influence the perception of your
readers in terms of the messages conveyed in your leaflet. The
information in your leaflets will enable your customers to decide
whether your information has relevance to them or is just a waste of
their time.
The design of the leaflet must be created in such a way wherein the
whole point you want to discuss in the leaflet are conveyed in a direct
and concise manner that is effective enough in encouraging comments as
well as action from the readers. In terms of the text to be used it
must possess the following characteristics: persuasiveness, must be
interesting, noteworthy and helpful. Create your text in such a way
that it will leave a mark in the minds of its readers. And then be sure
to use only short paragraphs and then make sure you mark them with
headings. For sequential ideas make use of bullets since it is must
easier to read. Also, for those information which you may want to give
emphasis on you may highlight or make use of a different font and then
bold the texts.
The picture design is also important in the leaflet since it will help
you to convey your message more effectively. The pictures to be use for
the leaflets will depend on the subject or the theme of your leaflet.
The layout process entails for careful planning and this would require
team work since you will be deciding on the type of text and pictures
to be used for your leaflets. Layouting would require for initial
sketches that would show where you want your text to be placed, where
the headings will be placed, where the pictures will go, what colors
are best for texts and for the background.
After the layout process will then commence the printing. The design
would now be uploaded in the computer. The typing and the formatting of
texts will need a word processing program such as MS Word. But for
those expert computer users they may prefer to use QuarkXpress or Adobe
Photoshop especially for the designing process. But for those who
doesn't have computers and don't know how to use one there are
professional printers out there where you may take your leaflet
project. And if ever you find it a tedious task to visit every local
print shop in your place you can always surf on the net for
professional printers that offer affordable prices for your leaflet
project. It is much easier and convenient searching online.
Things to remember to instruct your printers- the usual things that
happen especially when you take your leaflet project to a printer is
that they commonly cut the leaflet to size and so you must never forget
to instruct them to leave a bleed margin. The bleed margin is usually a
space of 2mm around the edge of the design which is commonly lost
during the cutting process. Another thing, images should be saved as
300 dpi and stored in as JPG or TIF files. But if ever the quality of
the image is too low then there is the possibility of its corners to go
jagged. The paper to be use should also be given great consideration
since papers that are too thin tend to blot when colors are applied.
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