Toy surprises buried in cereal boxes or in bags of popular snacks have
been a marketing tactic for as long as package goods have been sold in
supermarkets. Most people probably can't even imagine a Cracker Jack
box without a prize inside.
Giveaways are not just for kids; adults have long participated in
incentive giveaways ranging from a free tote with the purchase of
makeup or perfume at a department store, to $500 gift cards with a new
account at the local bank. All of these giveaways are designed to
entice the consumer to try particular brands and services.
Recognizing the power of free offers to drive consumer purchases,
NetFree Direct LLC, a leading Internet marketing company, has taken the
concept to the next level. Through the company's Web site, consumers
can obtain a variety of rewards including mobile phones, flat-screen
TVs, laptops, PlayStations and other game consoles, digital cameras,
gift cards and more, simply by completing advertisers' surveys and
signing up for subscriptions and free trial offers.
The Web site is sponsored by well-known advertisers such as BMG,
Blockbuster, Netflix, Discover Card, USA Today, Disney and hundreds of
others. Upon registration, consumers are directed to a special area of
the site where they can complete advertisers' surveys and sign up for
subscriptions or free trials and redeem their rewards. Trials or
subscriptions can be canceled without obligation.
