A logo mark is a marketing must-have. Yet many small business owners feel they can't afford one. Well, guess what? They can!
And is having a logo really that important? My answer to both of these questions is an emphatic YES!
A logo is a graphic or visual representation of your brand. Your brand
is your business, product or service and what it stands for. It's
whatever you are out in the marketplace selling.
Why do small businesses need a logo?
Why can't they just market using their company name? Logos are
expensive, right? Can a small business owner really afford to get a
logo? Or at least a good logo? Lots of questions. Some I'm sure you've
pondered yourself at one time or another.
I believe ALL businesses should have a logo
You need a graphic element that captures the essence of your business
and communicates an idea to your prospects and customers. A mark that
can lead the look and feel of all of your marketing materials.
You only have a split second to grab someone's attention
You need to make the most of that time. A good logo mark can
communicate a message or intrigue a prospect to want to find out more.
Before you decide you can't afford a good logo
Let me assure you that is absolutely NOT the case. Look, I've been in
the ad agency business for 20 years. During that time I've worked with
some of the most talented graphic artists and designers in the
business. But even I did not turn to them when I needed a logo for my
small business. Why? I couldn't. They were simply too expensive for my
small business budget. So what did I do? I found a great alternative
that's inexpensive, fast and good.
LogoWorks
For $300 to $500 you'll get a variety of logo designs to choose from
and you'll have them within just a few days. Plus you'll get several
rounds of revisions to make sure you are completely happy with your
final mark.
What I like most about Logoworks
They require you to complete a creative direction worksheet that
ensures their designs are strategically on target with your brand. This
is KEY if you want your logo to be a good representation of your
business. If anyone offers to design a logo for you without some form
of creative brief or direction worksheet, don't do it!
If you don't have a logo, or if yours is in need of an overhaul Check
out LogoWorks by visiting http://www.10stepmarketing/greatlogo.htm
(C) 2005 Debbie LaChusa
20-year marketing veteran Debbie LaChusa created The 10stepmarketing
System to help small business owners and solo-preneurs successfully
market their business, themselves without spending a fortune on
marketing. To learn more about this simple, step-by-step program and to
sign up for her FREE audio class and FREE weekly ezine featuring how-to
articles, tips and advice, visit www.10stepmarketing.com
