And is having a logo really that important?
My answer to both of these questions is an emphatic YES!
A logo is a graphical or visual representation of your brand. Your
brand is your business, product or service and what it stands for. It's
whatever you are out in the marketplace selling.
Why do small businesses need a logo?
Why can't they just market using their company name? Logos are
expensive, right? Can a small business owner really afford to get a
logo? Or at least a good logo? Lots of questions. Some I'm sure you've
pondered yourself at one time or another.
I believe ALL businesses should have a logo
You need a graphic element that captures the essence of your business
and communicates an idea to your prospects and customers. A mark that
can lead the look and feel of all of your marketing materials.
You only have a split second to grab someone's attention
You need to make the most of that time. A good logo can communicate a message or intrigue a prospect to want to find out more.
Before you decide you can't afford a good logo
Let me assure you that is absolutely NOT the case. Look, I've been in
the ad agency business for 20 years. During that time I've worked with
some of the most talented graphic artists and designers in the
business. But even I did not turn to them when I needed a logo for
10stepmarketing.
Why? I couldn't. They were simply too expensive for my small business
budget. So what did I do? I found a great alternative that's
inexpensive, fast and good.
You can get a great logo for between $300 and $500 from a company
called LogoWorks. And, you'll get a variety of logo designs to choose
from and you'll have them within just a few days. Plus you'll get
several rounds of revisions to make sure you are completely happy with
your final mark.
What I like most about Logoworks is they require you to complete a
creative direction worksheet that ensures their designs are
strategically on target with your brand. This is KEY if you want your
logo to be a good representation of your business. If anyone offers to
design a logo for you without some form of creative brief or direction
worksheet, don't do it!
If you don't have a logo, or if yours is in need of an overhaul, check
out LogoWorks. You can learn more at
http://www.10stepmarketing.com/valuabletips.htm
(C) 2005 Debbie LaChusa
20-year marketing veteran Debbie LaChusa created The 10stepmarketing
System to help small business owners and solo-preneurs successfully
market their business, themselves without spending a fortune on
marketing. To learn more about this simple, step-by-step program and to
sign up for her FREE audio class and FREE weekly ezine featuring how-to
articles, tips and advice, visit www.10stepmarketing.com
