You
find out a few weeks later that this same customer recently referred
her sister to one of your competitors with a very large order. Any idea
what you did wrong?
You run a small flower shop and a customer asked for a floral
arrangement with a type of flower that you don't carry. She's visibly
upset because none of the other local flower shops are even able to get
this rare type of flower and you were her last hope. So you tell her
that you'll make some phone calls and see what you can do, but it might
take a few days. As chance would have it, you were able to find a
company to deliver it overnight! She is elated, places the order, tips
you generously and leaves your shop.
You find out a few weeks later that this same customer recently
referred her sister to one of your competitors with a very large order.
Any idea what you did wrong? You didn't ask her for referrals but your
competitor probably did. People are generally willing to help you if
you ask them, the problem is that most people forget or are afraid to
ask. Make it a point to provide outstanding service and ask your
customers to send their family and friends to you and your sales will
sky rocket.
