Specialty
Answering Service completed a 3 month study on the results of live
operators or voicemail fielding calls in relation to customer
aquisition and mainting a healthy public image.
Specialty Answering Service, the leading internet based live operator
answering service, released today an independent study showing the
ineffectiveness of voicemail versus call center applicatons. The study
showed that over 70% of callers do not leave messages on voicemail.
It is very hard to imagine that many businesses are losing seven out of
every ten calls. Based on these findings, a few extra budgeted dollars
to utilize a call center a month would generate extra revenue for a
company through increased call volume. Even though voicemail is still
an acceptable way of managing incoming telephone calls, it costs
companies millions of dollars in lost business.
Alex Drumheller of Specialty Answering Service was not surprised with
the findings. "We have known for years that people are three times more
likely to leave a message with a live person than they would with
voicemail. Voicemail is killing businesses," Drumheller said. "People
look at voicemail as a cheap alternative. It may be cheap, but it is
not inexpensive."
Specialty Answering Service has seen first hand the effectiveness if a
live voice answering your phones. The study has reinforced how valuable
a live answering service is in today's environment.
