Press
releases are informative and objective pieces which are supposed to be
newsworthy, and are circulated in PR wires for pickup by various news
groups and editors. This article will give you some tips about how to
write killer press release to get massive free publicity for your
business.
Online marketers are always on the lookout for promotional channels
that are novel and are yet to be saturated with the unfortunate stigma
of marketing abuse. Different people are constantly trying to find new
ways by which they could promote their online enterprises.
One of the newer, and most effective, marketing strategies are press
releases. Press releases are informative and objective pieces which are
supposed to be newsworthy, and are circulated in PR wires for pickup by
various news groups and editors. Once a press release is picked up, it
can be published in various channels all over the Internet, or even
through print publications.
Immediately, the sharp marketing mind would be able to see the grand
potentials of press releases as amazing tools that would help them
spread the word about their business. Imagine the promising things that
await if ever a press release is picked up or print or online
publication. Such would be tantamount to instantaneous exposure for
your business to entirely new audiences!
However, you cannot simply write a press release the same way you would
an article, or a content piece, or a sales letter. To employ the same
style with press releases would be to court disaster. Your press
release won’t be accepted by newswires, hence, it won’t have the chance
to get picked up.
So how exactly should you write a press release? Let’s take a look at the guidelines below.
* Pay attention to the 5 Ws. These are Who, What, When, Where and Why.
These are the questions which your press release should focus on. If
you’re going to write a press release for your dog grooming business,
for example, you should be able to state who you are, what your
business is about, when it will, or was, launched, where it can be
found and why it was established. If you are going to launch, or just
launched, a new product, you would have to state who the creator is,
what the product is all about, when it was or will be launched, where
it can be bought, and why it was introduced to the market.
* Be objective. Remember, a press release should be a newsworthy item.
News is never subjective. Stay away from flowery words that merely tend
to hype up what you want to discuss. Stick with the facts, and ONLY the
facts. You are writing news, not a promotional piece.
* The ultimate aim is to promote your product, but be subtle about it.
To do this, reorient your focus. Try to make your press release
informative instead of persuasive. Remember, you’re not writing a sales
copy. You’re writing something that would announce your business or
your product.
* There are three parts to a press release: the headline, the summary,
and the body. The headline is the title of your piece. The summary is a
paragraph that would serve as an introduction to your press release, or
a summary of its most salient contents. The body is where you
objectively discuss the 5 Ws.
* Length is not a factor. Don’t ever think that if you write a longer
press release, it would have a better chance of getting picked up.
Often, the rule is, the more concise your press release, the better its
chances are of success. A 1,000 word piece is considered a little too
lengthy for a press release. 300 to 700 words are succinct enough for
this purpose.
Press releases can win for your business the exposure it needs. It is
capable of instantaneous results for as long your press release gets
picked up and published. A lot of Internet marketers have testified to
the power of press releases as marketing tools. So put on your thinking
cap and commence to write an objective and informative piece about your
business or product, observe the guidelines we have delineated above,
and ready yourself for the new audience you’re most certain to garner.
Of course this short article only gives you a brief guideline about
writing effective press release. If you wish to learn more then I
suggest you to download “Press Release Magic,” a 70-pages PDF manual
that will give you more insight about how to promote your business
using the power of press release. Here’s the download link:
http://www.privatelabelpublishing.com/press-release-magic.pdf
