Do you know where the term "footbed" comes from? Most people have no
idea that the term originated with the revolutionary sandal maker
Konrad Birkenstock a 19th century shoemaker from Germany. Before
Birkenstock shoes were all made with completely flat soles and had no
arch support. They developed a revolution in shoe making by designing
footwear that matched the actual shape of a person's foot.
Initially their idea was sold as an insert to be used in other shoes
that had no shape. Their company took off as a major manufacturer of
orthopedic inserts. They were called "footbed supports" and the term
'footbed' became a legal trademark of the Birkenstock company.
As time went by they realized that their novel footbed support concept
could be extended into different types of footwear that they could make
themselves. The original sandals they developed were intended to give
the wearer a near barefoot experience while still providing fantastic
support and protection of the wearer's sole. Little did they realize
how much of a revolution they would create in the shoe and footwear
industry.
People quickly found that not only were they comfortable, but they also
helped greatly with many foot and back problems by providing the arch
support and proper fit that had been missing in shoes and sandals to
that point. Today Birkenstock sandals and other footwear are frequently
'prescribed' by podiatrists as part of normal care for people with
foot, lower leg, and back problems. In particular the 'heel-less
sandals' are known to greatly strengthen and tone calf muscles.
From their humble beginnings as simple shoemakers, Birkenstocks have
become producers of some of the most recognized shoes and sandals in
the world. They are available in hundreds of styles, materials and
colours that will suit just about anyone's needs and personality. And
they have done it by sticking to their basic philosophy: make them
comfortable and make them last.
