An informative article with a new twist on a traditional coffee fundraiser.
Organizations everywhere are starting to see the benefits of staging
certain types of fundraisers. As you may have discovered through
trial-and-error, some fundraisers are simply more successful than
others. We all want to raise as much money as we can for our respective
organizations, but there are times when we ought to give pause to other
considerations.
Coffee fundraisers have been massively successful in the United States
and beyond. It should come as no surprise, mind you. Everyone loves
coffee, especially really good coffee. It is estimated that over 200
million people in the United States alone drink coffee on a daily
basis. At approximately one dollar per cup, you can imagine how
staggering the profits can be. Organizations have an excellent
opportunity to tap into this market, and to brew up massive revenues
for their respective ventures.
The difficult part of doing coffee fundraisers, is convincing people to
compromise their morning coffee routines. It may sound absurd, but many
people feel very passionately about the coffee they drink. From what I
have been told by some of our readers, Canadians are absolutely fanatic
about Tim Horton's coffee. The challenge for people involved in
fundraising, is to convince people to try something new. We have to
appeal to their thoughtful side. It is for charity, after all.
One of our friends has had tremendous success by putting a new twist on
the traditional coffee fundraiser. Instead of offering people
unimpressive gift boxes of coffee, why not consider selling bags of
Fair Trade Coffee? If you are not aware of the Fair Trade movement, you
should be. It is essentially an effort to ensure that farmers in
developing countries are properly compensated for their labor and their
products. The movement also tries to address issues regarding the
environmental impact of certain farming practices, as well as local
economic sustainability.
There is a significant percentage of the population in America that
truly cares about what is happening in the world today. The
environmental movement has been going strong for decades now, and
people have become both active and aware of the issues that affect
citizens in America and beyond. These conditions create a wonderful
opportunity for fundraisers, as we can give people an opportunity to
support two wonderful causes; the Fair Trade movement and your
organization! Let your conscience guide you in your fundraising
efforts, and help make trade fair.
