Fundraisers have changed somewhat from when I was a kid. We sold one
thing and one thing only, candy. Candy for the school basketball team,
candy for the local baseball league and yes, candy for the football
team too. Don’t get me wrong, it was good candy, but we didn’t have the
choices today’s organizations do.
Everything imaginable is generating funds for our children’s sports
these days. The local or school leagues genuinely need this money too.
Many struggling families in today’s economy would be unable to enroll
their children in some of the wonderful programs out there. Programs
like Pop Warner that emphasize scholastics as well as sports. In many
cases these programs would be doomed even though they are adequately
priced.
One great fundraising campaign I recently became aware of was the
Spirit Cup program offered by BRAX Fundraising. This program
distributes Officially Licensed NFL, MLB and Collegiate drinking cups
to youth and school fundraisers across the country. These amazing 3D
cups have a version for every NFL and MLB team as well as some
specialty versions. Their unique design, and BRAX's no upfront cost
program, has enabled skyrocketing earnings for youth and school
fundraisers across the country.
For over 20 years the principals of the BRAX team have been actively
involved in sports marketing on a national scope. Through BRAX's
various license affiliations, they have gained a clear understanding of
the power of collegiate and professional sports merchandise when
aligned with fundraising.
The BRAX partners have coached at the high school and collegiate
levels. And their sales associates have backgrounds in youth, high
school, college, and even professional sports, as participants and/or
coaches.
"We believe strongly that our sales associates will provide the best
customer support and care to your organization because we are aware of
the many challenges your organization faces," states Pete Hexter, one
of BRAX's principals.
"We want to keep our approach simple, and appeal to the passion of the
American sports fan by offering these team related products. In turn,
the sports fans are happy knowing they are supporting their local youth
sports organizations."
The BRAX goal is to always provide the best possible pricing, customer
care, and ongoing support to all of their fundraising partners. They do
not develop relationships anticipating that this is a one time
opportunity rather the beginning of a long term partnership. It is this
foundation that has maintained their outstanding reputation as leaders
in the sport marketing business.
Come to think of it, that candy wasn’t so good after all…
